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3 reasons why you shouldn’t sacrifice branding for lead generation
As a marketer, I hear my fair share of four-letter words. In fact, I utter many of them myself. But there’s one word in particular that has come to dominate my (professional) conversations, thoughts...
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3 reasons to embrace and equip your internal brand ambassadors
Branding is important. The perceptions that customers have about a company, and its products and services, play a big part in how they make purchasing decisions. Personas are important, too. Social...
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5 best practices for reaching influencers and building brand: Rules of...
We decided it’s no different than dating. Not speed dating, although it does include some of the same elements like responding in real time and managing short attention spans. But the real,...
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Ask the Expert: 5 great tips on how to create content and conversations,...
In case you missed it, yesterday marked episode No. 3 of Marketwire and HubSpot’s free 6-part webinar series, “How to Supercharge Your PR Program with Social Media,” hosted by the always-engaging and...
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10 top global PR agency Facebook pages
With its highly engaging environment and 800 million-plus user base, Facebook represents unlimited opportunity for companies looking to establish brand presence and develop long-standing relationships...
View ArticleMake your small business play with the big boys, part one: your basic brand...
By Karen Geier When you’re starting out, there are millions of things you need to get your business rolling; and the big ones such as office space and getting your taxes in order often overshadow the...
View ArticleMake your small business play with the big boys, part two: establishing a...
By Karen Geier Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers. There’s a reason no one...
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Make your small business play with the big boys, part three: establishing...
By Karen Geier Last week, we talked about getting your visual elements of branding off the ground. This week, I’m going to help you find your brand’s voice, and develop your ‘Tone and Manner’ document....
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Blog round-up: mentoring, dress codes and bad business names
By Renee Sylvestre-Williams It’s been a busy week on the Small Business and Sysomos blogs. Tannette Johnson-Elie took a look at how mentors can help small business entrepreneurs while Kelli Korducki...
View ArticleSave Money on Marketing without Sacrificing Quality
By Aaron Broverman Without a healthy marketing budget, it’s possible no one will know your company even exists. Problem is, not every business has wads of cash to spend to promote its products and...
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